agosto 01, 2003

Conteúdos abertos e criação de valor

Magnus Cedergren, estudante pós-graduado em Ciência de Computação e Tecnologia dos Média no Royal Institute of Technology (RIT), de Estocolmo, na Suécia, acaba de ver publicado um ensaio seu no número de Agosto da First Monday intitulado "Open Content and Value Creation", em que tenta responder a questões como quais são as forças de base por detrás da criação de conteúdos abertos e Que tipo de valor é criado com esse conteúdo.

"The borderline between production and consumption of media content is not so clear as it used to be. For example on the Internet, many people put a lot of effort into producing personal homepages in the absence of personal compensation. They publish everything from holiday pictures to complete Web directories. Illegal exchange of media material is another important trend that has a negative impact on the media industry.

In this paper, I consider open content as an important development track in the media landscape of tomorrow. I define open content as content possible for others to improve and redistribute and/or content that is produced without any consideration of immediate financial reward — often collectively within a virtual community. The open content phenomenon can to some extent be compared to the phenomenon of open source. Production within a virtual community is one possible source of open content. Another possible source is content in the public domain. This could be sound, pictures, movies or texts that have no copyright, in legal terms.

Which are the driving forces for the cooperation between players that work with open content? This knowledge could be essential in order to understand the dynamics of business development, technical design and legal aspects in this field. In this paper I focus on these driving forces and the relationships between these players."

Publicado por macaetano em agosto 1, 2003 05:53 PM
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